How much more salmon can the Japanese sashimi market take?

Norwegian salmon snapped up more market share in the Japanese sashimi market in 2012. The potential for capturing an even bigger slice is there, and the Norwegian Seafood Council (NSC) intends to fill that space -- with labeling and marketing of fresh salmon.

This fall the NSC will use new in-store material, advertisements in Japanese magazines and TV commercials in major cities such as Tokyo and Osaka to promote the Norwegian salmon brand to consumers.

Around 40 percent of all seafood sold in Japan goes to the raw consumption such as sushi and sashimi.

According