On-pack sustainable labels only include information about the fishery and its biomass, but should also show how much energy it took to transport and process the product, according to the Netherlands-based FishPartners.

The company is part of the Kennemervis Group, which owns companies in the Netherlands, Denmark, Belgium, Sweden and France and has a turnover of around €250 million ($372 million).

Eco-labels don't consider the full sea-to-plate effect of seafood products on the environment, which is just as important now as the state of the fishery, Director Peter Frans Koelewijn told IntraFish.

“New