Barb Stuckey knows what works in creating a new product and she certainly knows what doesn't.
Stuckey is the executive vice president for sales and marketing at Mattson, the company that helped Starbucks create the ubiquitous Frappuccino, and she assisted Marine Harvest in creating its new Rebel Fish line.
Here, she shares six famously failed new product launches -- and what could have been done to make those products a success.
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