Rudy Rodriguez, multicultural marketing director at General Mills, told an audience of almost 100 people during a seminar at Sunday’s International West Coast Seafood Show to spice up their products if they want to a capture the attention of the 43.5 million Hispanic population, which has a purchasing power of $700 billion (€559 billion) a year.
“Certainly seafood has tremendous appeal for Hispanics,” Rodriguez said. “I think we’ll see more products targeted to these consumers.”
The two-day seafood show, which ends Monday, is held in conjunction with Expo Comida Latina and the All Asian Food shows in Los Angeles.
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