A consumer watchdog group is using a new ad campaign to urge CVS pharmacies to discontinue the sale of Antarctic krill oil supplements.
SumOfUs.org is launching a new animated video ad campaign aimed at educating CVS customers about the sourcing of Antarctic krill and what the group says are the "dangers that krill fishing poses to the global marine ecosystem." The video ads are part of a five-figure ad buy and will target more than 1.5 million CVS customers and potential customers over the next week.
In its new report, SumOfUS alleges major US retailers -- including CVS, Target, Walmart and Walgreens -- are linked to the decimation of the unspoiled Antarctic Ocean through the sale of popular krill oil health supplements.
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