Next year is shaping up to be a major revolution for Atlantic salmon farmer Grieg Seafood's Canadian operations, with the launch of a new marketing firm, rebounding production levels and new market frontiers.
Earlier this week, the company announced it wasn't going to renew its marketing and brokering deal with its long-time partner Calkins and Burke, instead opting to create a North American version of its European customer service subsidiary Ocean Quality.
Dave Mergle, the managing director of the newly formed and aptly named Ocean Quality North America, told IntraFish the sales and marketing division will allow the company to have a more meaningful relationship with its customers and provide specialized and customizable features not currently available.
"In
