The investigation, requested by the Pure Salmon Campaign, ended with SOTA instituting stricter advertising review practices, such as making disclaimers when using medical claims.
Rafael Puga, president of SOTA, told IntraFish he’s happy with the FTC result.
“They didn’t penalize us or anything,” Puga said. “That is very good news. They were just saying be more careful in future advertising.”
In a letter to SOTA, Mary K. Engle, FTC associate director for advertising practices, said the FTC staff was concerned that the advertisement represented that, “consumption of ocean-farmed salmon by pregnant women and nursing mothers provides substantial benefits for developing fetuses and nursing infants without any offsetting health concerns.”
SOTA
