He will be responsible for the sales and marketing at the premium smoker, the company said in a statement.
Horst-Otto Gerberding, managing parter at the company, said he was pleased Gottfried Friedrichs was able to land von Reißwitz as its new CEO.
"Our goal is to significantly strengthen our sales and to significantly accelerate the strategic development of the brand commercially," he said in a statement, sent to IntraFish.
Von
