A recent study by TNS/Ofimer shows the French are very focused on food prices at this time, with 57 percent stating price is a key concern.
“That means that the customers are now shopping for good offers,” Johan Kvalheim, the Norwegian Seafood Export Council’s (NSEC) representative in France, told IntraFish.
This has led to a steady increase in the sales of frozen salmon fillets.
“If you compare January to December 2007 with 2008, we have registered a volume increase of 9.2 percent to 8.5