'Foreign seafood brands can meet food safety needs in China'

To make it big in China, foreign seafood brands should position themselves as trustworthy and premium, Shaun Rein, managing director of China Market Research group (CMR) told IntraFish.

This would meet the needs of customers who are now very particular about food safety, an issue in a country where there seems to be a new food scandal hitting the country nearly every day, from tainted baby formula to the mislabeling of products by businessmen and farmers.

And this is where foreign seafood producers can come in, said Rein, who is also the author of The End of Cheap China, which talks about how China’s days as a cheap production center are all but over.

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