For a long time now, there's been talk about the retail chains’ power over the seafood industry, without quite having defined what this power means.

It’s easy to see global grocery chains and the truly huge chains in countries such as the United States, Russia, Germany, United Kingdom, France, and China have the power to push up prices on raw materials, and to make demands on products forms, traceability and sustainability.

Just how sweeping these changes will be was made even clearer in a recent interview with Marine Farms CEO Bjorn Myrseth.

Myrseth’s