The company said it hoped the redesign was the start of a new engagement with the consumer.
“We welcome the MSC’s efforts to improve communication and hope the new logo will prove to be the first step in a more vigorous consumer awareness program,” James Turton Findus' new director of sustainability and corporate affairs, told IntraFish.
The design generally elicited a postive response from European industry figures, who praised the modern look and the flexibility of the new design, available in portrait and landscape.
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