The Findus Group subsidiary owns 45.7 percent market share by value, stealing ground from Iglo and own-label brands and accounting for one-third of all growth in the sector in 2009.
The coated fish market in France grew 12.5 percent in 2009, 3.3 percent in June alone.
“At the turn of the year we thought we had the wind in our sail, and this confirms that. The numbers now speak for themselves,” Matthieu Lambeaux, managing director of Findus France, told IntraFish.
“The strategy we took two years ago is paying off.
