The French coated fish market is up 0.9 percent overall so far this year in terms of volume, but Findus’ share are up 10 percent to 43.7 percent.
“Coated fish as become the only category in frozen where own label is declining as a result of the vibrancy of the brand,” Matthieu Lambeaux, managing director of Findus France, told IntraFish.
Although own-label coated fish is still the market leader, with a share of 46 percent, this is down 5 percent since January.
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