Thursday saw German frozen food firm Frosta announcing the launch of its new branded fish line -- its first foray into this segment with its brand.
A bold move, many might believe: Germany is deemed a highly competitive and squeezed market, especially in the frozen seafood segment.
Branded market leader Iglo, for instance, saw a decline in sales value of 8 percent at German traditional retailers, dropping to €96.78 million ($129.2 million) in the first half of this year, according to recent figures by IRI.
However,
