Activists are planning a protest outside Marks & Spencer and Selfridges off Oxford Street in London on Wednesday to urge Christmas shoppers to boycott farmed salmon.
"So called 'Scottish' salmon is a scam, sham and a consumer con," said Don Staniford, director of Protect Wild Scotland. "M&S is shamelessly selling salmon branded as 'Lochmuir' which doesn't even exist -- from Scottish Sea Farms which isn't even Scottish (it's Norwegian).