Activists are planning a protest outside Marks & Spencer and Selfridges off Oxford Street in London on Wednesday to urge Christmas shoppers to boycott farmed salmon.

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Boycotts of farmed salmon were also launched Monday in Ireland and in Canada.  

"So called 'Scottish' salmon is a scam, sham and a consumer con," said Don Staniford, director of Protect Wild Scotland.  "M&S is shamelessly selling salmon branded as 'Lochmuir' which doesn't even exist -- from Scottish Sea Farms which isn't even Scottish (it's Norwegian). 

Click here to see video related to the protest.