F.W. Bryce -- which is based in Gloucester, MA and imports Nissui seafood into the United States from all around the world -- has divided the United States up in territories and is appointing staff in each area with local market and cultural knowledge, Moores told IntraFish.
“We used to have our sales people travel into territories, now the plan is to have sales people in the region they are selling to,” Moores said. “Our new strategy is to go for a ‘deep drill’ approach to the U.S.
