Industry figures generally said they are pleased with the new design, which adds a text sidebar with the words "Certified Sustainable Seafood" while retaining the theme of the original.
Execs from major seafood firms Domstein and Frosta told IntraFish the new designs improved the clarity of the sustainable message, while U.K.-based Coldwater Seafood praised the flexibility of the new look.
“We think it looks really good, and first and foremost it will give a clear message to every consumer what the label actually means,” said Rolf Domstein, CEO of Domstein, which catches and supplies MSC-labeled cod and haddock.
“The
