The sushi market is still expanding in Europe as it has become more accessible, but quality is still extremely important, sushi suppliers told IntraFish.
While some cities in Europe such as Paris and London are already “fully equipped,” the sushi movement is still making progress in secondary cities across Europe, and the Eastern European market still has a lot of potential, according to Alain Bailly, chief operating officer (COO) of Joii Sushi, a new sushi supply company based in the UK.
Joii
