Educating Asian consumers key for new MSC office in Singapore

The Marine Stewardship Council (MSC) is aiming to educate Asian consumers on sustainable seafood with the launch of its new head office in Singapore on Monday.

The Singapore MSC office needs to educate Asian consumers on the benefits of choosing sustainable seafood, an executive chef with a luxury hotel in Singapore told IntraFish.

Education through campaigns is important to raise awareness of sustainable seafood in Singapore, an executive from Singapore’s largest supermarket chain NTUC Fairprice told IntraFish.

 “Currently, supply of MSC products are quite low, but we are always looking for MSC-labeled products because we are anticipating a future demand for it,” the executive said.

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