Massachusetts-based East Coast Seafood and its affiliated companies announced on Wednesday it released a more formalized long term plan with its investors, Forum Capital, to drive growth.
The companies plan to expand current distribution channels to include value added-products both wholesale and retail, improve logistics of product from boat to plate and increase operating efficiencies.
“This strategy necessitates adding key roles to the management team to ensure that the company meets its financial and growth targets," the company said.
The strategy “includes the recently announced creation of the VP of Sales and Marketing position, held by Kelly Hill, formerly of Darden Restaurants,” said Michael Tourkistas, East Coast CEO and President.
