The Minnesota-based chain of more than 5,700 fast-serve restaurants will feature the popcorn shrimp basket promotion through April at the more than 3,500 restaurants that serve more than ice cream, Aric Nissen, vice president of brand marketing, told IntraFish on Tuesday.
“Shrimp is one of the most popular items people order when dining out, and it is a growing trend,” Nissen said. “You really can’t get shrimp in fast food. We did studies for popcorn shrimp and consumer scores went through the roof.
