When the Global Salmon Initiative (GSI) was launched almost two years ago, it was labeled "ground-breaking," a "game changer," a "landmark initiative for protein production."

Cooperation on this level amongst producers of this scale was unheard of and it truly seemed like the salmon farming industry could start setting the bar for future food production.

The members were incredibly enthusiastic about what they had set about doing, but they were also under no illusions about the scale of their undertaking.

“There is no silver bullet for any of the issues we’re talking about – it’s a lot of hard work,” Alf-Helge Aarskog, CEO at Marine Harvest, told IntraFish six months after launch.

Indeed