With the hiring of crab industry veteran Jeffrey Martinez-Malo, who will work from Florida, and the opening of a new sales office in southern California, Boston-based IMS is ready to expand its DelicaSea offerings and position the brand as the main one in its sales line.
The first crab product to come out will be a pasteurized refrigerated product using crabs caught in Indonesia, Martinez-Malo told IntraFish, and the products will be featured at the Boston seafood show in March.
“We have just finalized all of our graphic and can designs; it’s a very appealing design.
