It's not doing deep discounts, arguing they would cheapen its brands in the long run.
"I think some of the traffic that's available is not worth having in the stores," Clarence Otis, the company's chief executive officer and chairman said during an analysts' conference call last week.
The company can't completely ignore the effect of competitors' price wars.
Without providing details, Darden said it plans more promotion of good deals, much of that at Red Lobster. The seafood chain, with the highest average check of Darden's three major brands, also had the sharpest same-store sales decline, at almost 8 percent, according to a quarterly report released last week.
"They
