Their objective is to expand the domestic market for Denmark’s export-focused aquaculture industry using a “twice-a-week” campaign, IntraFish sister title Fish Farming International reports.

Spearheading the campaign is Danish Aquaculture, which represents fresh water, saltwater, eel and other farmed fish producers, as well as feed manufacturers and exporters. Denmark’s main aquaculture product is trout.

According to Danish Aquaculture Director Brian Thomsen, Danes are not big fish eaters. Like other EU countries, the country is failing to realize its potential for aquaculture production, he said.

“It’s