Costco currently sells its private-label Kirkland Signature brand of smoked farmed salmon nationwide. It supplements this with regional, branded wild smoked salmon products. The new private-label wild smoked product will complement its farmed line and shows a new commitment to wild salmon by the retail giant.

A Costco spokeswoman would not comment on the situation, but sources told IntraFish that Costco representatives spent the week of June 26 in Alaska touring seafood plants, including facilities owned by Peter Pan and Trident Seafoods.