Focusing on cost efficiencies would be the key to emerge successful in what is predicted to be a challenging year for the pelagic sector with reduced herring quota, Norway Pelagic's CEO told IntraFish. "The key would be to process more fish in fewer factories," said Tor Vikenes.
Apart for cost efficiencies, Norway pelagic -- which exports 400,000 metric tons of pelagic fish products a year -- plans to sell new products to markets that offer the best price. "Japan and Germany are our best markets, and we plan to develop that more," Vikenes said.
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