Things are really jumping on the European seafood market. Fish are in short supply, the fear of bird flu is rife, demand for seafood is up, the industry is seeing record-high prices for the majority of fish species, and supermarkets are introducing a growing number of fish species few Europeans know.

In Norway, salmon is virtually entrenched in people’s consciousness, not least because the salmon companies listed on the stock exchange play such a considerable role in exhibiting the economic values in the industry.