According to the company’s Herve Diers, there is a growing awareness of sustainability and environmental factors among consumers.
J.C. David sources Marine Stewardship Council (MSC)-certified herring from Norway and has put a substantial investment into developing recyclable packaging.
Herring in oil is now made in practically all-organic production, with onions, peppers and oil all sourced organically – but ironically the wild-caught fish is the only part of the recipe that can not be labelled organic.
Some of its supermarket products are now supplied in new packaging that replaced to older style packs that became landfill after use, while the new ones can be recycled.
