Nancy Fitzpatrick, the commission’s executive director, told IntraFish she’s been swamped with phone calls and e-mails since the announcement Monday the fish were being placed on the “avoid” list of the popular Seafood Watch cards and online lists created to help consumers make more sustainable seafood purchases.

“Part of the impact is mass confusion among consumers,” Fitzpatrick said. “I’ve had e-mails from consumers and through buyers saying consumers are equating the “red list” as the salmon is not safe to eat, which is not true.

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