The company is labeling its tilapia “Wholly Natural” label, and in a play on words, is using a halo on top of a tilapia as a way to signify its purity, HQ CEO Norbert Sporns told IntraFish.
“It’s something we’re doing on our own to emphasize the importance of pure feed in our wholly natural tilapia – we call it ‘superior feed for superior fish,’” said Sporns. “It’s drawing attention to feeding fish good stuff.
"We don’t want to ever go negative, start bad-mouthing people -- then everybody gets turned off to aquaculture -- but there’s a lot of catfish people in southern United States who start rumors about China production and try to confuse the marketplace.
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