Leading international coldwater shrimp exporters Clearwater Seafoods and Royal Greenland put their weight behind the idea for a coordinated marketing campaign for the product after prices plummeted and demand weakened.
“The industry itself has to come to fore on this,” Clearwater CEO and Chairman Colin MacDonald told IntraFish. “The industry is so generic that it needs to do an industry-wide campaign."
For an individual company to do it would be “prohibitive” and called on the big brands to take a lead, MacDonald said.
“It’d
