Cod sales have followed an upward trend year-on-year, growing 3.6 percent by volume in 2016, keeping the species the favorite whitefish in Britain.

Retailers pulled in £363.6 million (€466.9 million/$514.7 million) from cod sales – 2.4 percent more than the year prior -- with an average price per kilo of $8.10, according to statistics from research analyst Neilsen.

Haddock sales, meanwhile, decreased by 5.3 percent over the same period, accounting for £185.5 million (€238.2 million/$262.6 million), a decline of 3.8 percent. Price per kilo was at $10.22.

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