Recently introduced to consumers, good sales are an encouraging sign for the sustainable potential of the fish, companies in Europe and the United States told IntraFish.

Its price and taste make it an ideal contender to take over the market position of Chilean seabass in the future, said an executive with Nordic Group USA, which is selling the fish into the United States. “Over the next five years, our goal is to take over the same premium menu position of Chilean seabass,” Harvey Lipman, cobia project manager for Vietnam and Nordic Group, Inc.,