The policy will apply to all of Co-op’s own-label frozen, chilled, canned and ready-meals. Co-op’s seafood range currently includes a number of branded lines, most notably from leading producer Young’s.
Eventually all the products it sells will be own-label, Kate Jones, head of range development, quality and consumer care marketing, told IntraFish.
“This brand phasing out will enable us to better enforce the new sourcing policy and take the burden of tracking down responsibly sourced fish off the shoulders of our customers,” she said.
“The
