By their nature, sustainable species are limited in what can be caught, so the only way to find growth in those categories is to create it yourself, which is what the Canada-based company is planning.

Clearwater is in the early stages of creating a brand of ready-meals using the species it catches – lobster, shrimp and scallops – and also will test bringing on species caught by other companies.



“It speaks to our strategy of dealing in a wild resource in sustainably harvested fisheries; essentially growth is ranged down by availability.