In June, US-based Twin Tails Seafood will make its entrance into the retail industry with a new logo and innovative new packaging.
The $55 million (€42 million) company has locked in five "large" retail accounts so far, has two pending finalization, and is getting orders of 500 cases a shot for its Boss Brand crabmeat.
“We’ve probably shipped more in a month than we used to in a year,” Paige Tilghman, executive vice president, told IntraFish. “It’s been a while coming.”
The new packaging provides a new level of transparency for customers.
