Hoping to build on last fall's successful promotion delivering seafood directly from Alaska to Chinese consumers through Tmall.com, Chang International is gearing up to double its online sales.
The next campaign, slated for Nov. 11, will once again offer black cod, king crab, Alaska pollock, sea cucumbers and salmon to Chinese shoppers through Tmall.com., considered the Amazon.com of China.
During the nine-day campaign, from Oct. 14 -25, 2013, Chinese consumers placed 33,759 orders -- a total of 50 metric tons of Alaska seafood valued at roughly $1 million (€742,000) -- for seafood supplied directly from fishermen.
Candice
