Norwegian seafood enjoys an unusually high status among the Chinese public, said Shanghai Dazhong Utilities vice president, Kong Wei.
Chinese school text books talk of clean Norwegian countryside and pure, clear waters along the coast creating the perception Norwegian seafood is pollution-free and wholesome, he said.
The fact Norwegian seafood has effectively received the stamp of approval from the Chinese Communist Party is welcome news to Norwegian producers and exporters.
The seal of approval gives the fish a strong market potential among an increasing number of affluent Chinese consumers, who are just as concerned about eating healthy food as people elsewhere in the world.
Though
