Alaskan fisherman may have a new way to sell their products directly to Chinese consumers.
Last month, members of Alaska Seafood Marketing Institute (ASMI) and the US Department of Agriculture’s Agricultural Trade Office Shanghai developed a campaign to gauge Alaska’s seafood market potential in China using the country's most popular shopping website, Tmall.com
During the nine-day campaign, from Oct. 14 -25, Chinese consumers placed 33,759 orders -- a total of 50 metric tons of Alaska seafood valued at roughly $1 million (€742,000) -- for seafood supplied directly from fishermen.
Candice
