Chicken of the Sea on Tuesday launched a new integrated campaign featuring the mermaid in a series of online video and radio commercials that bring her to life as an animated and talking character.
Dubbed “Mermaid on a Rock,” the campaign will leverage the brand’s rich heritage, while also allowing consumers to get to know the mermaid and her personality.
The commercials will showcase the mermaid’s interactions with different characters while she sits on a rock in the sea sharing her wisdom about eating healthy, cooking delicious meals, and of course, why Chicken of the Sea seafood is an important part of anyone’s diet.
