Sustainable Blue CEO Kirk Havercroft, a Canada-based fish farmer, would choose seabream over salmon on a menu any day.
"It has just enough oil content to give it a really appealing flavor," Havercroft told IntraFish. "It is one of my favorite eating fish."
Sustainable Blue farms the whitefish, typically produced in Europe's warmer Mediterranean sea, in land-based recirculating tanks in Nova Scotia, where the company will break ground on a new facility in the next month. But when the project is done, Havercroft plans to switch from his favorite species to farming a species that has sent companies' financial portfolios nosediving this past year -- Atlantic salmon.
"Overwhelmingly,
