May. 31 2002 - WorldCatch Wave - Farm Fresh Catfish Company has named Willard R. "Bill" Fehr as president and CEO of the Hollandale, Mississippi, company, according to David Yocum, chairman of the board for the company. Fehr assumed the company's top leadership position on March 25.

"Bill’s reputation and experience in the seafood business will certainly help move the company forward," said Yocum. "This is a very competitive industry, and we are confident he has all the tools and skills needed to continue and expand the leadership role the company holds in the catfish processing industry."

Fehr