Hosen Group, which sells seafood products under the Hosen and Fortune brands, is getting listed on the Singapore exchange, The Business Times of Singapore reported Friday.

The company will use money from its stock sale to increase advertising and promotion efforts in Singapore and Malaysia, CEO Lim Hai Cheok told the newspaper. Kim Eng Capital is the IPO's lead manager.

Besides seafood, Hosen sells canned fruit and vegetables under the Hosen and Fortune brands, and distributes third-party branded products in Singapore and Malaysia to outlets including Giant, Carrefour, NTUC Fairprice and Cold Storage.