“People think of Japan as a mature market, but there is so much possibility for growth,” Ola Brattvoll, Marine Harvest sales and marketing chief operating officer (COO), told IntraFish from a business trip to Tokyo.
"The tuna prices have continued to increase and then you also have the problems with the resource,” he said. "Salmon is a natural choice to be used instead of tuna.”
Younger Japanese consumers “tend to prefer” farmed salmon to tuna already, he said.
Marine Harvest sees Asia in general as the major region for sales growth in the future.
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