Bumble Bee this month is rolling out a national campaign to promote the value of tuna that will consist of radio advertising in 16 key metropolitan areas of the United States.
The ads will incorporate the use of the famous Bumble Bee jingle, as it resonated well in the company’s test marketing, Dave Melbourne, senior vice president of consumer marketing, last week told IntraFish.
The campaign will focus on the value of tuna, particularly in tough economic times, and will emphasize the ability to feed a family of four for less than $2 (€1.41)
