US tuna giant Bumble Bee Foods has big plans for the new year.
The iconic brand is re-introducing two "heritage" products, complete with throwback labeling, similar to the the brand's 1950s original products. The products, 7 oz cans of high-quality solid white and solid light tuna in water, "are geared to remind Boomers of simpler times and re-introduce Bumble Bee to younger audiences," the company said Monday.
Bumble Bee is helping advertise the Heritage Pack with social and online campaigns, which include partnering with fitness guru Richard Simmons and rapper/actor LL Cool J.
