California-based tuna giant Bumble Bee Seafoods launched a Trace My Catch on its website, which allows consumers to track tuna products from catch to can by entering the code on their can or pouch.
“Transparency is increasingly important to consumers who want to know where their food comes from, and Bumble Bee is committed to meeting these expectations,” said Chris Lischewski, Bumble Bee president and CEO. “We have always had the ability to trace our products to their source and this site brings that information direct to consumers.”
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