Of the 25 percent of respondents using more canned protein foods, approximately 18 percent are purchasing more canned tuna. Of those purchasing about the same, 51 percent are purchasing canned tuna, Dave Melbourne, senior vice president of consumer marketing for San Diego-based Bumble Bee, told IntraFish.
"In both categories, the majority of respondents are choosing canned tuna, with fewer respondents opting for canned chicken, specialty items [such as crab, shrimp, oysters, etc.] and other canned meats," said Melbourne.
The intent of the survey was to identify consumer shopping trends and inform them about ways Bumble Bee could provide value by way of consumer advice, product recommendations, and new measures for cost savings beyond the typical approach of looking for the best prices, special offers and coupons, he said.
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